Contact me

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Contact Me
Web Design

Trend Shops

How can we give a consumer a curated, personal shopping experience on the web? How do we keep the most relevant, fashion forward, and desirable product top of mind on a site with hundreds of products?

In order to appeal to Naturalizer's new target consumer, a curated, focused approach to online browsing was a necessity. Working alongside our e-commerce and merchandising teams, I designed a series of edits highlighting various collections within the Naturalizer portfolio.

These newly designed shops significantly increased conversions and interaction compared to previous landing pages.

Year
2017
Client
Caleres
Tools Used
Sketch
...

Other works