My job was to take countless tables and numbers and translate them visually to make the data understandable for various audiences within the benefit management industry.
Firstly, I created a visual organization system using color and icons to differentiate PBMI's various reports. Then I developed a look and feel to the data visualizations. I also worked with PBMI to identify and visually highlight key messages from the body copy.
I created a report that is easy to navigate and allows readers to get a quick understanding of the data. Once a reader finds the section or information they are looking for, body copy plays a supporting role, diving deeper into the results.