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Packaging

Pete Ayres Band

Pete Ayres Band is an up-and-coming soulful alternative band that has a rich tone and unique big band sound paired with modern musicality.

The album itself is a compilation of all the music they have created since moving to New York — a collection of thoughts, experiences and ideas and the transformation into something new. This release was designed to play homage to gig posters and a conceptual metaphor in song and music. The elevators symbolize the mechanics behind what makes the music work, while the balloon taking off is the emotional state of the listener — as music forever will be a vehicle for taking the listener places.

Creative Director: Hilary Clements, Design: Breanne Fencl

Year
2014
Client
Pete Ayres Band
Tools Used
Illustrator, Hand Lettering
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