Naturalizer has created the most fitting pump ever. The best pump for walking, working, or dancing. Promise. In order to get the word out and encourage consumers to rethink their go-to pump, Naturalizer initialized a 30 day guarantee promotion.
Across multiple digital touch points, our goal was to spread awareness and educate the consumer on the benefits and reliability of the Michelle pump. A custom landing page, supported with email communications as well as paid social & native ads, resulted in an average monthly Michelle sales increase of 24% over the 7 month promotion.
