I was raised with it, so I like it fine enough. But even if you don't, Imo's as a brand is precious to those of us who call St. Louis home.
Imo’s had a problem disguised as a luxury. The brand is so iconic, people will throw hands to defend it… even if they don’t buy it. We needed to remind them what they’re really subscribing to when they choose Imo’s. A complex web of sensations that allows you to taste nostalgia, smell comfort, see your civic identity and place an order for family togetherness.
Literally weeks after our first campaign went to market—
Family business = family business budgets. Every one of these spots had an $11k production spend. We had to cast locally. As in, this one features my coworkers Kayleigh and Mike.
Bravo to star coworker Tim and the location fee-less house of our Production Assistant, Kirsten.
Nieces, friends, brothers in-law, that one Cardinals guy; no one was safe from our casting pleas.
BTS of our RFP process.