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Web Design

Digital Catalog

Every season, an incredible amount of time and effort is put into putting together a catalog for the Naturalizer consumer.

Our goal is simple: display our product in the most beautiful and appealing way to encourage the Naturalizer consumer to purchase in store or online.

Previously, the digital catalog was a clickable PDF in an online PDF viewer. The web design and merchandising teams saw this as an opportunity to make a change and drive revenue. We redesigned the digital catalog experience to be for the web rather than a downloaded printed piece. Within the first month of the new design being live, it brought in over nine times more revenue than the previous digital catalog brought in during its six month lifespan.

Year
2017
Client
Caleres
Tools Used
Sketch

Spring 2017 Digital Catalog:

<iframe width="438" height="930" src="//caleres.invisionapp.com/share/FDG6ATAC8Y4" frameborder="0" allowfullscreen></iframe>

Summer 2017 Digital Catalog:

<iframe width="438" height="930" src="//caleres.invisionapp.com/share/Y2G6AKEFNVM" frameborder="0" allowfullscreen></iframe>

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