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Graphic Design


Allen Edmonds mails out seven catalogs a year which are responsible for an incredible percentage of annual profit.

Entering its 97th year in business, Allen Edmonds went under a brand repositioning to expand the reach of this iconic American brand. My task was to interpret these new branding guidelines and create a profitable sales catalog that also helped introduce Allen Edmonds' new chapter, balancing an appeal to our traditional and emerging consumer. Using previous catalog performance and analytics, I art direct the photography and lay out the book which is distributed to thousands of households.

2018 - 2019
Allen Edmonds
Tools Used

Other works