For Naturalizer's Black Friday sale, I was tasked with developing a visual concept that would demand attention and entice shoppers across all channels.
Naturalizer stores and digital channels would be "taken over" in a dramatic fashion. Gestural white paint strokes conceal previous signage to reveal our biggest discount of the year. In a sea of black, our message stands out in stark, vibrant white.
This concept was evolved further online on Cyber Monday. The site was taken over yet again with static and motion for our extended online offer.