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Breaking through the clutter

In short

Email design to drive sales for various footwear brands

Client

Caleres

Services

Digital deisgn
Simple animation
Audience research and segmentation
User journey mapping

Year

2016 - 2019

As forms of communication continue to evolve and modernize, email marketing has stood the test of time of being a consistent revenue cash cow.

I enjoy email marketing in the sense that it is a direct line of communication with the consumer. We are able to tell intimate, more detailed stories about the brand and cater to the individual. I was responsible for the majority of email communications for Bzees and Naturalizer from 2016 - 2018. Once I switched teams, I was in charge of all the emails for Allen Edmonds. Here are some of my favorites.

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